Our Data
When we talk about our database, folks often ask for a little more info on what's included. So, without revealing all of our secrets (you have to pay for those - sorry!), here's some top-line info on what we cover...
There's some big numbers there for you and it's a long way from the first 100 influencers we included in the database.
Yep, that's right. Each month we update follower stats and include new influencers. All-in-all, our database covers:
- Influencer name
- Blog name
- Domain Authority
- Website URL
- Email address
- Social media handles
- Social media follower numbers
It's a lot, we know; but, it's such useful data, revealing some great insights into the world of influencer marketing and the way influencers operate online.
Here's some sneak peak stats for you...
Twitter and Instagram rule supreme
Almost all of our influencers are active on Twitter and Instagram, with Facebook, Pinterest, and YouTube way, way behind. Social media isn't static though. It'll be interesting to see how this picture changes over time. Anecdotal evidence suggests that Twitter is becoming less important as a channel for influencers, which this next chart sheds a little light on.
Instagram is where the followers are at
Perhaps it's because photography and style go hand-in-hand, but Instagram is where the majority of our influencers' followers can be found. Twitter is in second place (for now) and - interestingly - although not that many influencers are active on YouTube, that's where a good percentage of the total followers are found.
So, there you go: a little insight into our catalogue of the brilliant UK men's lifestyle influencers that ply their trade online.
As I say to everyone I meet, if you're a brand, looking to work with men's lifestyle influencers, you need our database. End of story. So get in touch. ;-)